She was looking professional, but barely so—like she'd forgotten about her presentation until just moments ago, and slapped on her socially acceptable attire. She spoke at the prospect with resolve and confidence and a little color flip book, each page moving the prospect further and further down her sales funnel, closer to the core. Closer to the close. Closer to payment for her commerce product. She pointed a finger and waved it to emphasize a point. The prospect nodded here-and-there. He had no need for her purchasable thing, but he wanted to encourage her, so he nodded, and acted interested.